My Approach

There are many books on the market about SEO but most (if not all) are written for marketing (mostly non-technical) audience. When I thought of writing SEO Warrior, I wanted to make a book that bridges the gap between the marketing and the IT. I wanted a book that could be read and utilized by anyone interested in promoting their website.

One of my goals in writing SEO Warrior was to allow the reader to think “outside the box” while making no assumptions about anything. I also wanted a book that would stand the test of time by not only covering fundamental concepts but also making you the expert! After reading SEO Warrior, you will be able to think like a search engine but also think like your potential audience! This realization will allow you to make better overall SEO decisions.

You may have heard a phrase that “SEO is not a rocket science”. I would tend to agree. But —it is not entirely an art form either! Yes, you do need content and creativity. But, before you design your content you ought to know a bit about search engines and what it is that makes them tick.

Where SEO Warrior is very different is that it empowers you, the reader in a unique way. SEO Warrior gives you the tools to analyze search engine results so that you don’t have to guess what the ranking factors are for your particular targeted keywords. These tools are all open source and you are free to study and modify those as you wish.

That’s only one part of SEO Warrior. SEO Warrior does not skip over topics. Search engine optimization is not just about optimizing your pages for keywords. SEO Warrior covers the important topics of Goals & Conversions, Competitor Analysis, Search Engine Marketing (SEM), Social Media Optimization (SMO) and more. I also cover many important tools including Google Webmaster Tools, Google Analytics, Google AdWords and many of the free tools found on shared hosting providers such as Webalizer and AWStats.

If you are thinking of a new website, a new internet business, read SEO Warrior to get the total picture. If you got an existing site, find out why you are not ranking or getting desired search engine traffic. With many new sites coming to life every day, it takes a Warrior-like approach to get to where you want to be!

Sincerely,
John